Over-the-Top Marketing

December 24, 2004 | Filed Under Selling the GC

Law.com reports that the Florida Mediation Group is using a bikini swimsuit calendar as a marketing tool.

I am very offended, on three levels:

1. The blatant sexism of something targeted at the legal community.

2. The middle-school-project look of FMG’s home page. I can’t get the image of the severed-hand animated gif holding cash out of my mind.

3. The lack of a link on FMG’s web site for a free tour of the calendar.