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Lawyers and Business Cards

2012 April 3
by John Wallbillich

There days you can expect that some forward-thinking, tech-driven types will suggest some sort of offline tactic is slated for extinction.

One case in point: people who think business cards are becoming another casualty of the smartphone craze. In one recent article, the argument went like this:

… analysts said printed business cards, like newspapers, books and magazines, are fast giving way to digital alternatives. Smartphones, tablets and social media are helping people connect more quickly and seamlessly than ever before.

[..]

Many under-30 tech entrepreneurs see the paper rectangles as an anachronism, so they are turning to digital options.

I doubt that business cards are going away for lawyers, even those who target clients in the technology space. And the reason has nothing to do with the information on the card, which of course can be transmitted digitally. Some point to the app called Bump that LinkedIn offers which allows you to exchange contact information by “bumping” two iPhones together. (I strongly suggest not “bumping” on your first business date. And when you do, make sure your iPhone has some sort of protection.)

Here’s the real reason to have paper business cards: to use them effectively you have to give the card to someone. As in make a phone call, set up an appointment and leave your office.

If most lawyers are content to sit in the office and stare at the computer, it’s probably a good time to do something different.

After all, this card worked well for one lawyer of some historical renown:

[courtesy Zazzle.]

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